Project Mad Adder
Explore Project Mad Adder

More than an animal tracker.

PMA connects daily husbandry, health, breeding, genetics, species intelligence, secure QR workflows, team operations and collection-wide intelligence in one system.

RecordUnderstandPredictPlanAct
Voice + text

PMA Capture

Speak or type natural husbandry notes and turn them into structured care records without stopping your workflow.

Care intelligence

CareSignal

Surface meaningful changes and care patterns from the history you already record, with evidence and context attached.

Collection protection

BioShield

Coordinate quarantine, biosecurity zones, restrictions, sanitation evidence and collection-wide health context instead of treating every event in isolation.

Command centre

PMA Beyond

Bring priorities, findings, evidence and recommended actions together in a collection command centre.

Genetics

Morph IQ

Model genotype-aware inheritance, hets, supers, multi-locus outcomes and complex reptile genetics.

Goal-first breeding

Target Morph Wizard

Start with the offspring you want and let PMA identify collection-aware breeding routes to get there.

Multi-generation

Project Navigator

Plan multi-generation breeding strategies, holdbacks, probabilities, alternate routes and project readiness.

Physical workflows

PMA Tap

Connect NFC and QR identities to care, moves, guided workflows, reusable macros, rules and physical collection context.

Group keeping

Colony & Group Keeping

Manage colonies and communal groups with group-aware identity, population tracking, husbandry history and offspring workflows.

Operational care

Guided Rounds

Run repeatable animal-care rounds one enclosure at a time, with required steps, assignments and outcomes.

Operations intelligence

Sightline

Turn a large collection into an understandable operation with workload, trend and priority visibility.

Connected records

Complete Animal Timelines

Keep identity, husbandry, health, breeding, genetics, housing and history connected to the animal that matters.

Breeding records

Breeding, Eggs & Lineage

Track pairings, reproductive events, clutches or litters, incubation, individual eggs, offspring, parentage and lineage.

Taxonomy

Species Intelligence

Search a deep canonical catalog by common name, scientific name and synonyms instead of relying on a tiny species dropdown.

Everyday speed

Fast Husbandry Logging

Record feedings, sheds, weights, observations, environment checks and routine care quickly from phone or desktop.

Collection speed

Advanced Bulk Entry

Record routine husbandry across many animals efficiently while handling exceptions without losing animal-level history.

Resilient mobile

Offline-Ready Workflows

Keep critical husbandry work moving through weak connectivity and safely synchronize supported workflows afterward.

Labels + identity

Label & QR Studio

Build reusable labels and QR layouts with printer profiles, calibrated media, secure destinations and auditable print/export history.

Inventory

Feeder Inventory

Track feeder types, sizes, quantities, preparation, consumption, live growth-stage movement and reorder needs.

Context retention

PMA Continuity

Preserve operational context over time so important collection knowledge does not disappear into disconnected records.

Connected model

Collection Digital Twin

Connect animals, housing, relationships, events and operational state into a living representation of the collection.

Learn from history

Outcome Intelligence

Use accumulated husbandry and breeding history to understand which decisions are associated with better outcomes.

Custom data

Adaptive Data Studio

Create structured organization-defined Data Traits that extend PMA records without reducing custom information to unsearchable notes.

Backup + recovery

PMA Vault

Create integrity-checked recovery archives, include supported private media, preview restores and recover selected organization data.

Your history moves

Migration & Import

Bring existing animal and historical records forward so switching to PMA does not mean starting over.

Animal, colony & group management

  • Complete individual animal profiles
  • Colony and communal-group tracking
  • Group population estimates and group-aware husbandry
  • Custom Collection Groups
  • Manual and smart/rule-based groups
  • Names, unique IDs, species, sex, morph, origin and status
  • Dates of birth and historical identity
  • Housing relationships
  • Animal photo galleries and profile media
  • Lifecycle events including death, loss or escape, and recovery
  • Owner-controlled public animal profiles
  • Connected animal timelines
  • Powerful search, sorting and grouping
  • Historical record preservation

Husbandry, health & environment

  • Feeding records and detailed outcomes
  • Refusal and regurgitation-aware feeding schedules
  • Shed and taxon-aware molt records
  • Weight, length and measurement tracking
  • Observations and care notes
  • Health concerns, follow-ups and treatment records
  • Private health files
  • Recurring care schedules
  • Basking, ambient and cool-side temperature records
  • Humidity and UV/UVI tracking
  • Environment history, trends and out-of-range context
  • CareSignal intelligence
  • BioShield collection awareness

Capture, bulk care & mobile

  • PMA Capture voice entry
  • Natural-language text entry
  • Multiple structured actions from one capture
  • Context-aware animal entry
  • Advanced Bulk Entry
  • Mobile-first workflows
  • Installable PWA experience
  • Offline-ready supported workflows
  • Sync queue, visibility and recovery
  • QR-assisted navigation
  • Scan-session history

PMA Tap & physical workflows

  • NFC and QR physical identities
  • Tap-to-Care quick husbandry
  • Tap-to-Move housing changes
  • Tap Chains for guided physical workflows
  • Tap Macros for repeatable routines
  • Tap Rules for condition-based guidance
  • Tap Intelligence
  • Bundles, assignments and pairing context
  • Presence and physical context awareness
  • Verification and role-aware actions
  • Physical workflow analytics

Labels, QR & public animal profiles

  • Unique QR codes for animals and Housing
  • Instant authorized internal access
  • Ownership-aware in-app scanning
  • Controlled public-facing animal profiles
  • Organization defaults plus per-animal public visibility controls
  • Owner-controlled visitor information
  • Reusable label templates and revisions
  • Printer profiles, media dimensions and DPI settings
  • Printer calibration offsets
  • Secure QR destinations
  • Auditable print and export history
  • Guided Round and enclosure-side scanning

Daily Command, Guided Rounds & operations

  • Today priority workspace
  • Reusable Guided Round templates
  • One-animal-at-a-time workflows
  • Required and optional care steps
  • Assignments and accountable handoffs
  • Pause and resume
  • Skip and unable-to-complete outcomes
  • Focused follow-up and recheck outcomes
  • Round schedules and overdue visibility
  • Round completion reporting
  • Round Intelligence
  • Operations Calendar
  • Sightline operational intelligence

Breeding, incubation & genetics

  • Breeding projects and pairing sessions
  • Reproductive event history
  • Clutch, litter and offspring management
  • Incubator profiles
  • Individual egg tracking
  • Parentage and multi-generation lineage
  • Genotype-based genetics
  • Recessive, dominant and incomplete-dominant traits
  • Hets, supers and multi-locus genetics
  • Allelic relationships
  • Punnett-style outcome visualization
  • Saved genetic crosses and Genetics Wish List
  • Genetics evidence and morph requests
  • Morph IQ
  • Target Morph Wizard
  • Project Navigator
  • Relatedness and inbreeding considerations

Species Intelligence

  • Canonical taxonomy records
  • Reptile, amphibian and keeper-relevant invertebrate coverage
  • Scientific names
  • Common and vernacular names
  • Scientific synonyms
  • Exact-safe alias resolution
  • Browse Catalog
  • My Species
  • Custom species
  • Species suggestions
  • Species-aware capabilities and husbandry foundations

Collection intelligence, search & reporting

  • PMA Beyond command centre
  • Universal Search across PMA
  • Evidence-backed findings
  • Confidence and severity context
  • Recommended actions
  • Collection Digital Twin
  • Outcome Intelligence
  • PMA Continuity
  • Facility Intelligence
  • Round Intelligence
  • Sightline
  • Collection Data Quality tooling
  • Collection, daily-operations and financial reports
  • Custom Report Composer with charts, KPIs, tables and multi-page layouts
  • PDF and print-ready report output

Housing, equipment & facility management

  • Hierarchical rooms, racks, stacks, enclosures and other Housing
  • Housing templates and clone-from-existing workflows
  • Measured room and facility layouts
  • Rack and enclosure occupancy workflows
  • Environmental target zones
  • Equipment registry with controller and probe relationships
  • Heating, lighting, UV, misting, ventilation and filtration equipment
  • Equipment status and service history
  • Recurring cleaning and maintenance routines
  • Thermostat calibration, probe inspection and equipment service schedules
  • Housing readiness and setup review
  • QR location scanning
  • Facility capacity and growth context
  • Quarantine-aware Housing states

BioShield & quarantine

  • Reusable quarantine protocols
  • Facility biosecurity zones
  • Movement boundaries and restrictions
  • Dedicated-equipment controls
  • PPE and operational requirements
  • Quarantine status and release criteria
  • Contact and exposure traceability
  • Structured sanitation evidence
  • Cleaning and reuse authorization context
  • Case and incident workflows
  • Decision and evidence history
  • Readiness and training simulations

Feeders, stock & restocking

  • Feeder inventory
  • Feeder type and size
  • Preparation method
  • Quantity on hand
  • Consumption tracking
  • Live feeder growth-stage movement
  • Rejected-live-prey return-to-stock evidence
  • Inventory adjustments and loss tracking
  • Inventory value context
  • Restock Orders
  • Reorder thresholds and needs
  • Feeder pull reporting

Team & professional workflows

  • Multi-user organization architecture
  • Multiple workspaces and organization switching
  • Organization-isolated data
  • Roles and permissions
  • Teams and departments
  • My Work and staff task management
  • Assignments
  • Reviews and approvals
  • Shift handoffs
  • Schedule and staff availability
  • Performance and workload visibility
  • SOPs and reusable checklists
  • Document Library
  • Activity and audit history

Relationships, sales & breeder business

  • Relationship CRM
  • Leads and sales pipeline
  • Customer records
  • Sales Orders and invoices
  • Customer payments and transaction history
  • Purchase Orders and Supplier Bills
  • Receiving and supplier-payment workflows
  • Receivables and Payables
  • Income and expense records
  • Financial reports
  • Shipments and tracking
  • Animal ownership and custody transfers
  • Project Economics
  • Project performance context

Passport, provenance & secure handoff

  • Verified PMA Animal Passports
  • Owner-controlled Passport sections
  • Secure share links
  • Animal provenance and identity context
  • Recipient-ready handoff packages
  • Ownership and custody transfer records
  • Recipient acceptance context
  • Marketplace-to-transfer workflow connections
  • QR-supported secure handoff

Community & Marketplace

  • Keeper and breeder discovery
  • Community profiles
  • Marketplace animal listings
  • Wanted listings and Genetics Match requests
  • Care Guide Library
  • Buyer and seller inquiries
  • Marketplace conversations through PMA Relay
  • Transaction-backed reviews and reputation
  • Review disputes and moderation
  • Seller policies and transaction terms
  • Marketplace transaction history
  • Seller analytics
  • Shipping and fulfillment context

Customization, setup & learning

  • Keeper, Breeder, Professional and Facility Experience Profiles
  • Per-feature-group interface customization
  • Guided Setup Centre
  • Help & Learning
  • Adaptive Data Studio
  • Organization-defined structured Data Traits
  • Search, filter and export of custom Data Traits
  • Managed species, genetics and care libraries
  • Configurable Guided Round Action Library
  • Regional and display preferences
  • Sample-data and learning workflows

Migration, integrations & portability

  • Spreadsheet and CSV migration workflows
  • Historical-record migration
  • Migration review and validation
  • Existing-system migration pathways
  • Scoped API and integration access
  • Webhooks and automation foundations
  • Developer integration area
  • Personal and organization data export controls
  • Data portability architecture

Security, backup & account control

  • PMA Vault recovery archives
  • Integrity verification before recovery
  • Supported private-media backup
  • Restore preview and selected-category recovery
  • Security Center
  • Organization roles and permission boundaries
  • Activity and audit history
  • Data and privacy controls
  • Account and organization export requests
  • Notification and email preferences
  • Sync visibility

Communication, continuity & referrals

  • PMA Relay
  • Internal team communication
  • Relationship-focused communication
  • Notifications
  • Operational handoffs
  • Continuity context
  • Connected record history
  • Referral and affiliate program

PMA Beta

Put the system to work with your real collection.

PMA is free during Beta. Explore current access options, keep your data with your account, and use the system with your real collection.

Explore the PMA Beta